About

Made by Alice, for you.

Alice Vita Oliver is built around a simple idea — that you should be able to dress the way you want to dress, in pieces that are beautifully made and built to last.

01

Thoughtfully made

Every piece is made to order. No overproduction, no waste — just what you need, made when you need it.

02

Built to last

Beautiful fabrics, careful construction. Pieces that wash well and look better with time — not the kind you replace every season.

03

A whole look

I design in outfits, not individual pieces. Two pieces that work together, that you can style your own way, every time.

The story

A wardrobe you can actually wear.

I started AVO because I wanted to wear things that felt considered and beautiful — pieces that worked together, that washed well, and that I’d still want to wear in five years. I was tired of fast fashion and couldn’t always afford the brands I loved, so I started making my own.

Everything I design starts from a real outfit — two pieces you can throw a great jacket over, wear with a nice bag, and feel completely yourself in. Each piece is made to order, which means it’s made for you.

— Alice